Zombie Games Surge in Latin America: Q4 2020 Performance Review

As the year 2020 came to a close, the popularity of zombie-themed games showed no signs of slowing down in Latin America. Sensor Tower's comprehensive data provides us with a glimpse into the performance of the top 5 zombie games on the unified platform during the fourth quarter.

State of Survival: Zombie War, published by FunPlus International AG, experienced a significant increase in weekly active users, growing from 548K to 570K by the end of December. Downloads peaked mid-October at 137K but later saw a resurgence to 144K in the last week of December. The game's revenue also showed an upward trend, ending the quarter with $114K in the final week.

LONG TECH NETWORK LIMITED's Last Shelter: Survival saw a steady revenue trend with a notable rise to $79K during the week of November 23rd. Downloads reached a high of 35K in early November before declining, and active users peaked at 31K in the same period, followed by a gradual decrease to around 18K.

Russian publisher Kefir's Last Day on Earth: Survival demonstrated a robust revenue growth, culminating at $60K in the last week of December. The game's downloads showed an impressive climb, ending the quarter with 95K downloads. Active users rose consistently, finishing the year with 454K weekly active users.

Age of Origins:Tower Defense, from Hong Kong Ke Mo software Co., Limited, also saw growth in both revenue and downloads. Revenue peaked at $35K by the end of November, while downloads saw a significant jump to 140K in the final week of December. The game's weekly active users experienced a steady increase, ending with 329K.

Finally, PopCap's Plants vs. Zombies™ 2 maintained a consistent performance in revenue, reaching a high of $32K in the third week of December. The game secured a strong download count, with over 242K downloads in the last week of the quarter. Active users remained high, with the game boasting 2.75M weekly active users by year-end.

For more detailed insights and data on the performance of these games and others in the mobile gaming market, visit Sensor Tower. The trends outlined in this report reflect the sustained interest in the zombie genre and highlight the significant engagement these games have garnered in Latin America.